![]() Moreover, the crown is located on the right side of the case unlike inaugural versions of the watch (1969). The case subscribes to modern-day Monaco dimensions, measuring 39mm in diameter. The air is clearly octane-rich in La Chaux de-Fonds.ĭuring the recent Watches & Wonders trade fair, TAG Heuer unveiled its Monaco Gulf Special Edition. TAG Heuer and Gulf Oil International signed a global partnership in 2018, while last year (2021), the Swiss watch Maison joined also forces with Porsche in a ‘strategic brand partnership’. Playing the character ‘Michael Delaney’, McQueen was also seen in the film driving a Porsche 917K which was dressed in Gulf livery. It was an early example of product placement with McQueen wearing Heuer branded overalls and sporting a Heuer Monaco on his wrist. In 1970, filming began on ‘Le Mans’, a film starring Steve McQueen as a racing driver. He went on to pair the Piquerez square case with the Calibre 11 (formerly called Project 99) and named his watch the ‘Monaco’. Jack agreed to a deal with the case supplier which included exclusivity. While other brands sold square watches, they weren’t water-resistant. Piquerez, one of Heuer’s case suppliers, showed the company an unusual water-resistant square case. Clearly, when Project 99 was ready for full-scale production, both brands would use the same movement, hence Jack wanted a means of differentiating Heuer’s new chronograph from Breitling’s. While Jack Heuer and Willy Breitling enjoyed good relations, Jack was mindful that Breitling was a competitor. Both Seiko and Zenith conceived their own individual automatic chronograph movements, whereas Buren, Breitling, Dubois Dépraz and Heuer joined forces, creating their self-winding chronograph, Project 99. Surprisingly, three movements arrived at the same time, but which was first? Well, that’s a matter of semantics, but the achievements of all three protagonists should be applauded. However, back on Earth there was another space race taking place, a horological space race, namely, who would create the first self-winding chronograph. ![]() In 1969, the world was looking upwards, staring into space and dreaming of astronauts walking on the moon. However, while this latest model respects the Monaco’s heritage, it incorporates a thoroughly modern movement, the Calibre Heuer 02. The TAG Heuer Monaco Gulf Special Edition can trace its lineage to the inaugural Heuer Monaco of 1969.
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